F01：Local Delivery
The background features a warm orange-red tone, with bold black lettering spelling “EXPRESS” in the center, echoing the character’s theme. Kiwi, with a confident and slightly playful expression, carries a delivery box on its back while skating, embodying the image of an efficient, reliable, and energetic courier service.
The overall design concept utilizes vibrant colours and a dynamic, motion-filled pose to highlight the platform’s “local express delivery” function, conveying a youthful, approachable, and modern brand appeal.
F02：AR product-viewing
The scene features a tech-inspired backdrop in a light blue tone, with Kiwi seated on a swivel chair, wearing 3D glasses, holding a smartphone in one hand and a beverage in the other. Above the screen, a glowing AR-projected speaker floats in mid-air. The background text “3D-Experience AR LIVE” highlights the theme of an immersive augmented reality experience.
The overall design concept leverages AR interactivity, blended with youth culture, technological aesthetics, and entertainment elements, to convey the brand’s commitment to creating immersive virtual content experiences—engaging users and fostering emotional connection.
3D CHARACTER DESIGN
Kiwi is a vibrant, lively anthropomorphic character inspired by a Shiba Inu, designed to elevate brand identity and boost daily active user engagement. Based on the platform’s business needs, I created four distinct outfits for Kiwi, each representing one of the platform’s key promotional services and features: local delivery, AR product viewing, discount offers, and direct shipping from Japan.
Deliveryman
To highlight the local delivery feature, Kiwi is designed as a delivery character wearing a red baseball cap, a red vest with the company logo, and roller skates on its feet.
Moviegoer
To highlight the AR product-viewing feature, Kiwi is designed as a homey character wearing 3D glasses, a blue casual T-shirt, pajama pants, and slippers.
Shopaholic
To highlight the discounts feature, Kiwi is designed as a trusted saving companion wearing an orange hoodie, red athletic shorts, and sneakers.
Shipman
To highlight the direct shipping from Japan feature, Kiwi is designed as a fishman inspired by the Edo-period style, dressed in a Japanese kasa, carrying a bamboo basket.
F3：SAVING COMPANION
The scene features a warm, light yellow background that creates a relaxed and joyful shopping atmosphere. Kiwi displays an excited, playful expression with its tongue slightly sticking out, holding a pink piggy bank in one hand and a discount voucher in the other—capturing the delight of getting a great deal and symbolizing themes of savings and discounts.
The core design concept ties Kiwi closely to discount scenarios, reinforcing the brand message that “Kiwi is the go-to deal ambassador and a trusted saving companion,” establishing a memorable user association.
F4：Shipping From Japan
The scene features a soft pink background, creating a relaxed and cartoonish visual atmosphere. Kiwi takes on the role of a fisherman inspired by the Edo-period style, wearing a traditional Japanese kasa and rowing a wooden barrel boat. The bamboo basket is filled with products, while the banner at the back reinforces the idea of a dedicated delivery mission. A small yellow duck perched on Kiwi’s head adds a playful and friendly touch. The shark in the water introduces a sense of tension, enhancing the overall dramatic intensity of the scene.
The overall design concept combines Kiwi with a whimsical delivery scene, using the core idea of “overcoming obstacles for the sake of delivery” to enhance the user’s perception of Kiwi as a reliable courier.
